About Us

The idea for Zalika women was born when our founder – Asma Qureshi, an accomplished businesswoman, noticed a gap in 2017 in the Pakistan market for jewelry and lingerie that was both stylish and functional. Also, due to the lack of knowledge about hygiene among women regarding their lingerie, she envisioned a brand that would offer women the best of both worlds, allowing them to express their style while feeling confident and comfortable. Till now we are in continuous growth with maximum customer satisfaction.

Since its inception, Zalika has been dedicated to creating pieces that are not only fashionable but also practical. Our jewelry collection features delicate yet statement-making pieces that are perfect for any outfit. In contrast, our lingerie collection is designed to provide comfort and support in all the right places.

At Zalika, we believe every woman deserves to feel confident and beautiful, no matter what. That’s why we’ve taken a unique approach to our products, carefully selecting materials and designs that are stylish and affordable. Our goal is to make it easy for women to find the perfect piece to suit their needs and preferences.

We understand that choosing the right lingerie for everyday wear can be a challenge, especially when it comes to hygiene. That’s why we’ve taken a unique approach to our products, carefully selecting materials and designs that are stylish and practical. Our goal is to make it easy for women to find lingerie that provides the protection and comfort they need without sacrificing style. Our collection of hygiene lingerie is designed with the needs of women in mind. From everyday wear to special occasions, our pieces are made with premium soft and gentle materials on the skin while offering protection against leaks and odors. Whether you’re looking for a simple panty or a more elaborate piece, Zalika has got you covered.